Bold New Looks for the Watches You Love: See What's New for SummerUpdated 15 hours ago
We’re bringing fresh energy to some of your favorite styles just in time for summer.
We’re bringing fresh energy to some of your favorite watches just in time for summer, with updated colorways and attachments that give each a bold new point of view. We've paired the illusionary Enigma with two new strap options, while the Velocity returns in a refueled colorway that leans into its motorsport roots and the World Time debuts in two rich new hues. Rounding out the lineup, a new Waterbury Fly Back Chronograph makes a statement as a Timex.com exclusive, drawing inspiration from vintage fighter planes.
Q Timex® 1975 Enigma - New Attachments Join the Lineup
Born of a vision to craft an illusion of floating hands, a dot cleverly painted on the underside of the crystal cleverly conceals the main hub on this reissue-inspired timepiece. The hands—also painted to match the dial—seamlessly blend with the dial to enhance the illusion of their colored details mysteriously floating. Completing the sleek build of this timepiece is an ultra-precise quartz movement, a 37mm stainless-steel case in an elongated cushion shape, day and date window, and a domed acrylic crystal that brings depth and dimension. This season, we're introducing the addition of either a vegan leather strap with quick-release spring bars or a recycled plastic fabric slip-thru strap for easy on and off.
Q Timex® 1971 Velocity - Refueled with a Brand New Colorway
This bold, reissue-inspired timepiece transports us back to the adrenaline-fueled racing scene of the ‘70s. It captures the sophisticated charm of an iconic electric timepiece from that era, but it’s modernized with an ultra-precise quartz movement for impeccable timekeeping. The 36mm case has been upgraded to sturdy stainless-steel and equipped with a friction-fit aluminum top ring with an elapsed time scale specifically crafted to track and measure elapsed time with precision. The dial is a visual ode to the famed checkered flag that signals victory on the racetrack, while the tapered contour of the sweep second hand mirrors a speedometer needle. Complemented by a period-correct domed acrylic crystal and applied hour markers that catch light, the dial offers elegance while ensuring legibility. To top it off, we’ve paired it with a brushed and polished stainless-steel bracelet that’s confident and cool.
Q Timex® 1972 World Time - Now in New Colors
The Q Timex® 1972 World Time is a reissue-inspired timepiece that brings a unique 1970s design from the Timex archive back to life for 2025. Originally created for stylish travelers in the golden era of jet-setting, its rotating bezel marks Greenwich Mean Time and follows with names of 23 cities around the globe, making it easy to read the time in any time zone. This style, created for the European market, features the French spelling for the noted locations.
Other details like a brushed and polished 39mm barrel-shaped stainless-steel case, a minimalistic dial, a geometric red second hand, and a domed crystal – all the height of cool back in 1972 – make this a faithful tribute to the original and a stylish accessory for any modern traveler. This season, we’ve paired this frequent flyer with either a blue or brown supple natural leather strap sourced from SB Foot Tanning Company.
Waterbury Traditional Fly Back Chronograph - Inspired by American Aviators
Built with our proprietary fly back chronograph movement designed in Pforzheim, Germany, the dial of our Waterbury Traditional Fly Back Chronograph houses fan-shaped sub-dials at the 4 o'clock and 10 o'clock positions with retrograde hands. A single press of the fly back pusher instantly resets the chronograph to display the current time in the current lap without the need to stop and reset, and when the chronograph isn’t in use, the upper sub-dial doubles as a second time zone indicator.
This watch boasts a robust 43mm stainless-steel case paired with a blue slip-thru fabric strap and a tinted crystal inspired by the amber-brown tinted windshields of vintage fighter planes. Other notable details include a date window positioned at 2:30, luminous hour and minute hands for enhanced visibility, 100m of water resistance, and the iconic stylized W of the Waterbury Watch Company logo displayed on the crown, sweep second hand, and beside the 7th hour marker.
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